Behind the Scenes·May 15, 2026
Why We're Launching in Zürich
By The Sane Editors
A small city with an outsized coffee culture. Inside the decision to make Zürich the first dot on the Sane map.
Zürich punches far above its weight in specialty coffee. A dense cluster of independent roasters, championship-level baristas and a discerning, well-travelled audience make it the perfect proving ground for a live coffee map.
Our founding partners (MAME, miró, Bean Bank, Ombak and ViCAFÉ among them) already share what's on the hopper with their regulars. Sane gives that information a home that updates in real time, for everyone.
Start local, earn trust, then expand. From Zürich we'll move outward across Switzerland and into Europe, one carefully curated city at a time.